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Add Page Six on Google Wake up, babe; we’re nixing our dark circles.
This week, Jones Road debuted its first under-eye-correcting makeup, the Wide Awake Brightening Neutralizer. Available in nine hues, the creamy formula doesn’t just cover up raccoon eyes; it brightens and hydrates.Part of the brand’s Wide Awake collection, the formula offers excellent coverage and a lightweight feel.
“If I could literally put this neutralizer under my eyes and the inner corner, and take the concealer and put it on top — with or without eye cream — then I can face the day,” Bobbi Brown shared during an exclusive event in Manhattan, where she demoed the new products.
BUY NOW $32.00 Promising long wear without caking or creasing, the Wide Awake Brightening Neutralizer is made with shea butter, vitamin E and a non-comedogenic plant complex.
The legendary makeup artist creates products that fit into hectic lives, especially for mothers who have a lot to juggle — and often don’t get enough sleep.
“It just brightens you up and makes you feel better,” Brown said of her latest launch, joking that while some days she is a makeup minimalist, the brightening formulas make her look “not that bad.”
Bobbi Brown demos the new under-eye brighteners in the Upper East Side Jones Road store. Erica Radol After applying the neutralizer, she layers on a little of the new Wide Awake Brightening Concealer for a natural look that stays all day. (Jones Road also has Face Pencil concealers, but the new pot formula is more emollient and spreads over a larger area easily.)
BUY NOW $32.00 While the multi-hyphenate said that she “never needed concealer” in her 20s or 30s, she quipped that “things recede” over time. The Wide Awake Brightening Concealer can be warmed on fingers and applied directly, but if you prefer a brush, there’s also a new one included in the launch. (The brand’s brushes are some of the best we’ve used.)
BUY NOW $32.00 The drop comes shortly after Brown introduced her latest lash-maker (and our new favorite), the Minimalist Defining Mascara.
In its six short years on the market, Jones Road has become a hit with fans and editors. Its multi-purpose Miracle Balm has already achieved cult-favorite status, thanks to its quick and easy application and no-fuss, natural look.
The line is also a favorite for plenty of celebs, like Cindy Crawford, Christie Brinkley and Paulina Porizkova — the latter of whom especially loves the Miracle Balm.
This article was written by Erica Radol, Page Six Commerce Reporter. From identifying the top anti-aging skincare secrets the stars trust to dishing on the latest fashion collabs to finding a great deal on all of the above, Erica has a knack for reporting on – and even testing – Hollywood’s bestselling fashion and beauty products. Before joining Page Six in 2025, she wrote about entertainment, lifestyle and shopping trends for Us Weekly, The Daily Beast, Entertainment Tonight, Well+Good and Hearst.
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