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Add The New York Post on Google Amazon’s biggest fall shopping event is returning in 2026 — and savvy shoppers already know the best deals won’t last long.
I’ve been reporting on Prime Day for what feels like forever, and after covering the event live for five years, I know exactly where shoppers should spend their money — and which “deals” are better left behind. Amazon’s sales events can be overwhelming, with thousands of discounts competing for attention.
That’s why I’m already tracking Prime Big Deal Days 2026. Amazon’s October shopping event has become one of the most important deal moments of the year, offering a second wave of discounts before Black Friday and the holiday shopping rush. From Amazon devices and electronics to home essentials and everyday upgrades, October’s sale typically brings plenty of opportunities to save.
The items below are a mix of early deals you can grab now and bestselling deals that are worth it (on sale or not) that our readers purchase in strides each year.
For anyone searching for when Prime Day in October is, Amazon has recently released the dates.
For 2026, Prime Big Deal Days will run from Tuesday, Oct. 6 to Wednesday, Oct. 7. This includes a limited-time lineup of deals primarily available to Prime members.
If you’re searching for Prime Day October 2026 dates, expect Amazon to announce the schedule closer to the event. In recent years, Prime Big Deal Days has followed a two-day format, creating a short window where shoppers can find discounts across thousands of products.
Historically, Amazon’s October event has lasted about 48 hours, though Amazon can adjust the timing, add early promotions or extend certain deals.
Yes, you’ll need an Amazon Prime membership to access the biggest Prime Big Deal Days discounts. The event is built as a Prime member perk, meaning many of the most competitive offers are reserved for subscribers.
If you’re not already a member, Amazon often provides trial options for eligible shoppers ahead of major shopping events. Beyond Prime Big Deal Days access, membership can include benefits like faster shipping and access to Amazon’s streaming and digital services.
My advice after covering these sales for years: don’t sign up just because a countdown clock is ticking. Make sure you have a shopping list and that the savings you expect to find actually outweigh the cost of membership. (Note: They do.)
Amazon may be the name behind the event, but it rarely shops alone. When Amazon Prime Day in October arrives, competing retailers typically launch their own promotions to capture deal hunters searching for alternatives.
Expect retailers like Walmart, Target, Best Buy and other major online stores to introduce competing sales around the same time. These events often include discounts on similar categories, including laptops, TVs, appliances, headphones, smart home products and holiday gifts.
I always recommend comparing prices before checking out. A product labeled a “Prime Day deal” is not automatically the lowest price available.
After years of watching Prime Day discounts, I’ve noticed a few categories that consistently deliver some of the strongest savings.
Amazon devices are usually among the safest bets. Echo speakers, Fire tablets, Kindle readers and other Amazon-made products frequently receive some of the deepest discounts during Prime events.
Electronics are another category to watch closely. Headphones, streaming devices, laptops, monitors and TVs often see meaningful price drops during Prime Big Deal Days 2026.
Home products can also be smart buys, especially before the holiday season. Vacuum cleaners, kitchen appliances, bedding, storage solutions and smart home upgrades often appear in worthwhile promotions.
The biggest mistake shoppers make is buying something simply because it has a discount label. My rule is simple: if you wouldn’t want the product at full price, you probably don’t need it at a sale price either.
Prime Big Deal Days 2026 will likely bring thousands of offers, but the shoppers who save the most are the ones who plan ahead of time. Know what you need, compare prices and don’t let a flashy deal convince you to buy something you’ll forget about a month later.
After reviewing nearly all of medicube, I can attest that the brand’s viral pore pads are worth every penny. During the Big Spring Sale (and even earlier), they drop below $20.
I love ’em, you love ’em — we all love ’em. This treatment works and is good to have on hand. If you can get them discounted, even better!
One of my most-used (and internet-viral!) body lotions is on sale early, making it the ideal time to stock up on the brand’s variety of heavenly scents.
Pesky zits are no fun, but Hero Cosmetics’ almighty pimple patches are the ultimate stock-up when the inevitable strikes. They amaze me at how effective they are.
If you’re big on K-beauty as I am, this is the overnight sheet mask to try if you haven’t already. After reviewing all of Biodance, you’ll also want to shop more deals from the brand. They’re really that good!
This is my favorite LED face mask — period. After reviewing it, I appreciate its under-eye cooling patches and anti-aging, skin-clearing design.
The trend of your TV transforming into wall art when not in use isn’t going anywhere. Multiple sizes of Samsung’s Frame TV are on sale, and we even reviewed the model for you to learn more.
The infamous Apple AirPods are on sale, with the latest model boasting quality noise cancellation and a less-than-$100 price.
Snagging this streaming remote at 50% off is a reason to jump for joy. It’s intuitive, easy to use and its best price of the year.
If you’re prone to losing everything in plain sight, fear no more. AirTags are now on sale at a great discount and remain one of the best items we reviewed.
If you’re into journaling or simply want to print out your phone’s photo album in a flash (pun totally intended), this deal is one we’re all about.
Luxury is finally in reach at Amazon. With 428,000 rave reviews and counting, these bestselling sheets come in a variety of colors, are made with quality microfiber and are your best value purchase.
It’s important to purify your space, especially if you have seasonal allergies, and this top-rated humidifier is one we’ve been watching. It’s one of the best deals, BTW.
Sometimes, going back to the basic mops without the gadgets and gizmos is the way to go. This is the best spin mop on Amazon, now on sale.
If you need a quality Amazon mattress, this one from Novilla is budget-friendly and is reviewed as one of the most comfortable.
Regardless of which room or drawer these organizers are for, you’ll be glad you picked them up in bulk and at a discount. Trust me, they’ll make a world of difference for smaller items in your vanity or desk.
Bakers and at-home kitchen aficionados, rejoice. This is Amazon’s No. 1 bestselling kitchen item, and worth the space in your cabinet for your more complicated recipes.
Slim, chic and powerfully efficient, Amazon shoppers adore this budget-friendly toaster. After all, we’re just making toast.
For your heavy-duty kitchen powerhouse, Post Wanted readers can’t stop shopping for Breville. When kitchen appliances are involved, having a multitasker is *chef’s kiss*.
Need some new cookware? This Cuisinart set is always one we’re after. Its stainless steel coating is top quality and the deals are the most massive on this brand.
After testing the gamut of espresso machines, Nespresso is the brand we gush about the most. It’s easy to use, crafts delicious coffee and is on sale.
I’m a big fan of ANRABESS, and this lounge set is one of the comfiest I own. Let this be your sign to pick it up in any of its fun colors, too.
Dubbed Amazon’s most comfortable leggings, this pair from The Gym People is your best bet to grab ahead of the Big Spring Sale.
Yes, designer footwear brands like adidas are on sale even before Amazon’s major event begins. This men’s pair is excellent if you’re in the market for new running shoes.
Shop this excellent pre-winter sale on Oprah’s favorite coat, the acclaimed Orolay Thickened Down Jacket. It looks great and keeps you warm, which are two features that make us want to *run* to this deal.
A bestseller so good, it had to make the cut. Michael Kors in two days time? Sign us up!
For over 200 years, the New York Post has been America’s go-to source for bold news, engaging stories, in-depth reporting, and now, insightful shopping guidance. We’re not just thorough reporters – we sift through mountains of information, test and compare products, and consult experts on any topics we aren’t already schooled specialists in to deliver useful, realistic product recommendations based on our extensive and hands-on analysis. Here at The Post, we’re known for being brutally honest – we clearly label partnership content, and whether we receive anything from affiliate links, so you always know where we stand. We routinely update content to reflect current research and expert advice, provide context (and wit) and ensure our links work. Please note that deals can expire, and all prices are subject to change.
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