Add The New York Post on Google Three beloved door attendants at a luxury Brooklyn building were allegedly axed from their posts by new management — sending outraged residents on a crusade to bring them back.
Nearly all of the tenants of 50 N. 5th St. in Williamsburg have signed on to a petition pressuring Rose Associates — the buildings property and leasing management — to rehire longtime front desk staffers Ganesh, Diamond and Irving.
“They knew everybody’s names; they knew the kids’ names; they knew the pets’ names,” said petition organizer Indigo, who declined to give her last name for privacy reasons.
“People would come down in the morning just to hang out with them and catch up, and it just really made the building feel more like a family and more like a home, versus like a big, faceless apartment building,” she said.
Since the trio’s firing on August 10th, quality of service has declined, multiple tenants told The Post.
Piles of backlogged packages and an unmanned front desk have become more commonplace – and management has become increasingly unresponsive, they claimed.
“They just don’t care at all,” said Victoria Brito, who has lived in the building since 2022 and helped start the petition.
The three new staffers hired to replace Irving, Diamond and Ganesh have not been a hit. Multiple residents characterized the new hires as unfriendly and overworked.
“We’re all like, ‘Man, this is weird. Very, very weird,'” Brito said.
Rose Associates – who took over the building in mid-2025 – blasted out an email to residents announcing the trusted trio had been fired to support the “long-term success” of the building, according to an email reviewed by the Post.
Initially, Rose Associates claimed the dismissals weren’t performance related, but a spokesperson for the group later told local news outlet Greenpointers that the changes were “the result of complaints received from building residents.”
Less than 24 hours after the email alert, shocked tenants made a website and petition on the trio’s behalf – which has received 243 signatures of its 250 signature goal from both current and former tenants — exceeding the 229 unit count of the building.
“I really wish I would’ve had an opportunity to say goodbye to them,” said one concerned tenant who has lived in the building since 2018, and declined to give his name out of fear of retaliation from management.
Sources close to the matter claimed that Rose Properties offered the fired staffers a severance payout contingent on signing a nondisclosure agreement – but the group refused.
Ganesh, Diamond, and Irving were not members of a hospitality or doormen union. Instead, they were hired by third-party company QCS – which continues to contract workers to Rose Properties.
Rose Associates told Greenpointers in a statement that QCS was responsible for the group’s firing. Claiming they “did not employ these individuals, did not manage their day-to-day schedules, and did not terminate their employment.”
The claim contradicts two emails that the group sent to tenants.
“Ownership and management carefully considered this decision before moving forward,” one email read.
Rose Associates and QCS did not respond to The Post’s request for comment. The fired workers also could not be reached for comment.
