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Add The New York Post on Google Mingo, my 14-year-old chihuahua, he doesn’t know when it’s a holiday.
He just knows a good-smelling box arrived and I’m taking too long to open it. But once us crazy dog people go off the deep end, otherwise sensible adults spend money like we’re winning an adorable game of Monopoly.
As the unofficial dog person at Post Wanted, I’ve lived the whole arc: from puppies to raising three senior rescues at once. So when I say most dog gifts are junk, I’m not being a snob. The great ones get used every day, and the bad ones sit untouched in the toy basket until you get priced out of your apartment and are finally forced to part ways.
Dogs aren’t cheap. A recent Happy Paws study puts the average lifetime cost of a dog at a staggering $50,000. Because of that, for most people, a gift that offsets a real expense (or eases a real worry) will always hit harder than a novelty gag gift.
Below are solid picks for dogs and their humans, sorted by budget.
You’ll find plenty of boring-but-brilliant workhorses and a ton of options under $25, making this a great hit list for everyone from the brand-new puppy parent to the family with a well-loved senior.
The Kong Classic is the closest thing the dog world has to a default. It is a hollow natural rubber cone you stuff with peanut butter or wet food and freeze, and it turns 15 minutes of frantic dog into 45 minutes of quiet dog. It comes with nearly 95,000 ratings on Amazon at a 4.6 average, which is not a number you see often, and more than 7,000 people bought one in the last month alone. Sizes run from extra small to extra extra large. Buy one size up from what you think, and buy two, because one is always in the dishwasher.
The Wuffes hip and joint chews are a thoughtful gift for dog parents looking to support their pup’s long-term health, mobility and comfort. With eight clinically tested active ingredients, Wuffes goes beyond the typical glucosamine, chondroitin and MSM formula, creating a more comprehensive approach to everyday joint care. The soft chews are easy to take, include green-lipped mussels and are designed to help keep dogs active and comfortable through every stage of life.
Known for its proactive approach to pet wellness, Wuffes has become a trusted go-to for pet parents who want to support their dog’s quality of life before joint issues become serious. For large-breed pups, the formula features higher concentrations of glucosamine, MSM and chondroitin, giving bigger dogs a joint-care option designed with their size in mind. The supplements taste like pork liver, so they’re easy to add into any daily routine, making them a practical and thoughtful pick for any dog lover.
The West Paw Toppl is kind of like Kong’s smarter cousin, and it’s the one I’d hand a new puppy parent who hasn’t left the house due to crate cries or chewed-up shoes. It’s an open-top treat puzzle in Zogoflex – a recyclable thermoplastic elastomer (TPE) material proprietary to West Paw – that’s freezable, top-rack dishwasher safe, and the large and small sizes lock together to make a harder puzzle if your dog gets clever. It is made in Bozeman, Montana, which is nice to know for those of us looking to support American-made.
If the dog in question has one personality trait and that trait is “ball,” we just found your gift. Chuckit! Ultra Balls are high-bounce rubber with an extra-thick core; they float and they easily survive dogs that destroy tennis balls in an afternoon. The 2-inch small 2-pack runs under $10 and fits standard Chuckit! launchers, so it stacks well with a throwing stick as a two-part gift.
Babies get Sophie the Giraffe. Puppies get Lamb Chop. I don’t fully understand why this specific plush has become a rite of passage, but I know I own at least three and have gifted that or more. The jumbo version is 24 inches, which is roughly the size of a small child and absolutely the size a dog wants to drag around the house.
A snuffle mat is a felt or fabric mat full of folds you hide kibble or training treats in, and watching a dog work one is the cheapest behavioral intervention I know of. This one measures nearly 20 by 20 inches, which should suit small and medium dogs, and it turns a 90-second meal into a 15-minute foraging activity. It’s machine washable, which is the only spec that matters on a product a dog puts its whole face into every day.
If the dog lover on your list doesn’t already own a Pupsicle, your job is to secure them one immediately. This natural rubber toy is 3.5 inches all around and comes in small (10 to 25 pounds), large (25 to 75 pounds), and extra-large (over 75 pounds). Available in multiple color options, no matter the size, the price clocks in at under $25. Or, for bonus poionts (and a few dollars more), you can grab the starter set so those puppy parents can get to distracting STAT.
A two-mug ceramic set, one Dog Mom and one Dog Dad, sold together. It’s a rare novelty mug people will actually keep in rotation. It holds up to 15 ounces, which is almost enough for the first morning cup of coffee for new puppy parents. It works as a housewarming gift, a couple’s gift or a shower gift for people about to get a dog instead of a baby. (My kind of people.)
This might just be my pick for the single best gift on the list, and it is under $30. Orvis, the outdoor heritage brand, embroiders the dog’s name and phone number directly into the webbing for free, which means the crucial safety information can’t fall off, corrode or go silent the way a hanging tag or a battery-powered tracker can. It’s available in nine thread colors and over 10 collar colors, sizes small through extra large, with 24 characters on a small and 28 on the medium and up. Highly recommend.
The Wild One is the harness you see on every third dog in Brooklyn, and there is a reason for that. It has three leash attachment points, two D-rings on the back and one on the chest, so you can switch to front-clip when a dog is pulling and back-clip when they are not. The stretch poly body is padded under the buckles, which is where cheap harnesses easily rub a dog raw. Available in sizes extra small through large, it’s easy to pair with the matching leash if you want a matching set as a gift.
At $80, I think this is probably the best-looking thing a dog can wear – paws down (sorry, I’m sorry). The waxed cotton shell repels rain; the tartan lining and corduroy collar are the actual Barbour details rather than a licensing agreement, and it holds up for years because it’s built to the same standards as the pup parents’ jackets. If you want to go all the way, Barbour actually makes the matching coat for humans. Nobody has ever regretted this on Christmas morning. I’d suggest just waiting until they are out of that puppy phase, since you probably don’t want to spend another $80 next year.
Embark screens more than 400 breeds on a genotyping platform built with the Cornell University College of Veterinary Medicine, and it traces most dogs as far back as their great-grandparents. The part people do not expect is the relative finder: Embark says over 90% of dogs tested have a close relative in the database, and 12% turn up a direct family member. It’s an easy cheek swab and the reveal only takes a few weeks.
Fifty dollars for a dog bowl would be an absurd sentence until you watch that steel one from the dollar store end up across the room after one meal, or a plastic one turn pink with mold from stagnant water. The Yeti Boomer 4 is 18/8 stainless steel, double-walled, dishwasher-safe and sits on a non-slip BearFoot ring that keeps a determined eater in place. Four cups suit small and medium dogs, and an 8-cup version fits the big ones. This is a buy-it-once gift, which is the whole argument. Bonus points when you get their pups face engraved on the side.
Apple has refreshed the AirTag, and the latest generation is the one worth buying: a new Ultra Wideband chip that improves Precision Finding range by 50%, and a speaker that is 50% louder so you can hear it from twice as far away. Here is the part other gift guides will not tell you. Apple states plainly that AirTag is designed for tracking objects, not people or pets. It has no GPS of its own and relies on nearby Apple devices to report a location, which works beautifully in a city and much less well on a trail. I still put one on a collar, and so do most dog owners I know, but if the gift is meant to solve for a dog that genuinely runs, buy the Fi below instead. Our full Apple AirTag review gets into how the Find My network actually works.
The Fi is the actual answer for a dog that bolts. It runs on nationwide cellular and GPS rather than piggybacking on other people’s phones, so it reports live location with no range limit. You draw safe zones around the house, the yard or the sitter’s place and get an escape alert the second the dog crosses one. Lost Dog Mode switches to rapid updates so you can follow the path in real time, and the whole household can share the app. It also tracks activity and sleep, which is either useful or the beginning of a new obsession depending on the person.
This Amazon bundle includes 6 months of membership in the purchase price, which is the version to give as a gift, because handing someone hardware that needs a subscription they have to set up themselves isn’t really a gift, right? Gift others as you would want to be gifted. Most of the complaints are about battery life and membership cost rather than the tracking. Buy it for the dog that actually runs, not the dog that sits on the couch.
The Furbo Mini is the compact, mountable version of the camera that made this whole category, with a 130-degree wide view, 1080-pixel live video, two-way audio, night vision and AI alerts that ping you when there is barking or unusual activity. However, it’s worth reading the fine print before you gift it. The camera is designed to work best after the user activates a paid Furbo Nanny plan: about $6.99 a month billed yearly with the activation fee waived, or a monthly plan with a $29.97 activation fee and $9.99 a month after the first three. If you give this, I suggest giving the plan with it. Why? See Fi collar above.
You send a photo, and a small Etsy shop hand-embroiders the dog’s face onto a pair of socks. That is the entire product. It works because it is not a shrine. It is a thing you put on with jeans on a Wednesday in February, and it catches you for a second, and then you go to work.
Onestarcrochet is an Etsy Star Seller with a 4.5 rating and a Bestseller badge. The seller offers 10 sock colors, and the shop lists memorial gifts among its uses, which tells you they have done this before and will handle the message with some care. I like these because they are not those cheap printed “your face here” styles that, honestly, look tacky. These are actually socks I would wear, and I am very picky.
If you are buying for someone in the first weeks of a loss, this is also the safest thing on the list. Nobody has to display it, hang it or explain it to guests.
Give a donation in the dog’s name to a shelter or rescue, and put the receipt in the card. It costs whatever you decide it costs, and for a lot of people it is the only gift in this category that does not feel like an object. When I lost my Gloria a few months ago, my team here at the New York Post made a donation in her name to Muttsville Senior Rescue, and it meant the absolute world to me. I’m a sucker for a senior dog or a dog in need, and this really just hit home once my house was short one very best girl.
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