Stewart shared her new favorite bag on Instagram Stories last week. Ilya S. Savenok/Getty Images; martha stewart/ instagram See more of our coverage in your search results.
Add Page Six on Google Move over designer bags, Martha Stewart’s carrying Gap.
While the mall brand’s new purse collection just dropped, it’s already found a fan in the domestic doyenne. She shared a snap of the Five-Pocket Tote on Instagram Stories last week, along with a seemingly unsponsored rave review.
“I am not much of a handbag girl or even a tote bag lady but I am in love with this new denim bag,” she wrote.
While her exact light-wash denim version is already sold out, the durable design is still available in a darker color — plus several smaller options, all of which are flying off the shelves fast.
The pocket-filled purse also comes in canvas, in addition to a luxe-looking vegan suede.
Designed by Gap’ newest executive director of accessories, former Coach creative director Reed Krakoff, the line reimagines some of the brand’s most famous items as bags.
“I spent a lot of time studying what has made the brand so recognizable over the years, from the five-pocket jean and denim detailing to the hoodie and utility pieces,” he told Harper’s Bazaar.
True to form, the line also includes a take on the brand’s classic logo-emblazoned sweatshirts, plus a chic, belted denim shoulder bag.
And with purse charms trending, the brand also dropped several cute ways to customize your new tote — from lanyards to teddy bears wearing their own pint-sized Gap hoodies.
But if you can’t bear to be without something from the new drop, we’d recommend shopping fast. With the designs all under $150 — and stars like Stewart on board — it’s safe to say the remaining styles will sell out fast.
This article was written by Hannah Southwick, Commerce Associate Editor for Page Six. Hannah spies deals on actually affordable celebrity-worn styles, puts celebrities’ brands to the test and finds the beauty products that keep stars red carpet-ready. She consults stylists and industry pros — including celebs themselves — for firsthand product recommendations, trend predictions and more. In addition to writing for Page Six since 2020, her work has been featured in USA Today and Parade.
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