Tributes pour in for advertising veteran, who headed Meta Creative Shop for Greater China, was behind some of the city’s best-known public service campaigns
2-MIN READ2-MIN ListenLeopold ChenPublished: 11:58am, 3 Sep 2026Updated: 12:13pm, 3 Sep 2026The global advertising industry is mourning the death of Hong Kong-born Meta Greater China creative chief Kitty Lun Kit-ying, who drowned in a swimming pool at a residential complex earlier this week.
A source close to the investigation confirmed on Thursday that Lun was identified as the 70-year-old woman who died after drowning in the pool of Ville De Cascade in Fo Tan on Monday.
She was seen swimming at about 5.20pm on Monday and was later pulled unconscious from the pool.
Resuscitation was attempted before she was rushed to Prince of Wales Hospital, where she was pronounced dead, the source said.
Crowned the “Queen of Public Service Advertising in Hong Kong”, Lun masterminded several campaigns that became familiar to Hong Kong households during her career.
Her most recent role was head of Meta Creative Shop for Greater China.
