Rich buyers are reshaping ultra-luxury property markets from Sydney and Hong Kong to Dubai, drawn by each city’s unique selling proposition
6-MIN READ6-MIN ListenPeggy YePublished: 11:00am, 7 Mar 2026Updated: 11:13am, 7 Mar 2026From Sydney to Hong Kong, wealth migration is reshaping the global super-luxury property market as activity picks up after two subdued years – though the dominance of relative newcomer Dubai is now being tested by the war in the Middle East.In Sydney, Peter Li, general manager at Plus Agency, said commission revenues on super-luxury homes had risen about 20 per cent from a year earlier. The firm, which handles more than US$300 million in annual sales, has hired six new staff members since January and expanded its bonus pool as high-end buyers return.
“The activity level this year feels very different as clients are moving with conviction,” Li said, adding that he made the right call in increasing staffing levels.
