Add The New York Post on Google The latest shoe has dropped in the Good Good Golf saga, with the content brand stepping away as the title sponsor of a PGA Tour tournament in November amid the ongoing fallout from a controversial driver advertisement.
The PGA Tour announced in a statement it had “been informed” of the decision by Good Good Golf to “step away as sponsor of the event in Austin, Texas, this fall,” which came hours after Callaway severed ties with the brand.
“We agree with their decision to use this time to focus on their organization and the work ahead,” the Tour’s statement said. “The PGA Tour believes in golf’s ability to bring people together and create a welcoming environment for all.”
The Austin tournament will go on as planned, and the PGA Tour said it would provide an update on sponsorship plans in the future. The Telegraph reported earlier in the week that the PGA Tour had several sponsors ready to take Good Good’s place if necessary.
Good Good said in a statement of its own that it had come to the decision “after thoughtful discussion with the PGA Tour and careful reflection.”
“We recognize that we have work to do as an organization, and our focus right now is on our team, our culture and ensuring we learn from this situation,” Good Good’s statement read. “We are grateful for our relationship with the PGA Tour and appreciate their partnership over the years. We remain committed to earning back trust, and we hope to work together again in the future.”
All of this comes after an ad that has caused a stir in the golf world.
The ad showed the brand’s co-founder, Garrett Clark, shoving fellow brand content creator Alexis Miestowski before menacingly standing over her and saying, “Do not touch my new driver.” Good Good later explained the spot was supposed to be a parody of a scene from the movie “Obsession.”
The backlash was swift and forced Callaway, which posted the ad on its channels as part of the promotion of the driver collaboration, and Good Good to issue multiple apologies after they removed the ad.
Retailers Dick’s Sporting Goods and Golf Galaxy removed Good Good Golf products from their online shops. Target and the PGA Tour Superstore appear to have done the same.
Golf Channel also announced Thursday evening that the reality show “Big Break x Good Good,” which already saw its first episode get postponed, would not be airing following the decision by Good Good to not sponsor the PGA Tour event.
