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Well, it's official: August 2026 will be remembered as the month that drama in the YouTube golf space hit its peak.
Good Good golf, the popular apparel brand and YouTube channel with more than 2 million followers, has taken an immense amount of criticism over its recent ad promoting a collaboration on a driver with Callaway in which Good Good co-founder Garrett Clark shoves a female member of the brand to the ground.
While Good Good continues to take serious heat and faces legitimate uncertainties, fellow YouTube golf star Grant Horvat has managed to steer some of the negative attention towards himself with the announcement of his new kid's golf club set.
YouTube golf personality Grant Horvat looks on after putt shot on the eighth green during the second round of the BMW Charity Pro-Am presented by TD SYNNEX 2025 at Thornblade Club on June 06, 2025 in Greer, South Carolina. (Johnnie Izquierdo/Getty Images)
Horvat, a former member of Good Good himself, has built a YouTube powerhouse with 1.8 million subscribers. His content and image are about as clean as they come, and the vast majority of creators and fans in the space would label him the poster child of YouTube Golf.
Horvat stepping into the kids' golf equipment space and genuinely looking to grow the game, which I believe he is, is a great thing. Anyone who disagrees is simply wrong, but how Horvat is trying to do those things, that's where there is a serious disconnect.
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Grant Horvat during day one of LIV Golf Miami on April 04, 2025, at Trump National Doral Miami in Doral, Florida. (Michele Eve Sandberg/Icon Sportswire via Getty Images)
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On Wednesday, Horvat announced the launch of his Lil' Legends Starter Set in conjunction with Performance Golf.
The set is designed for kids aged 3–6 and comes with a toddler-height driver, iron, and putter. The driver comes with a training grip, and the set also includes a "See & Stand mat" that rolls into a bag to carry the clubs, a set of foam golf balls and tees, plus a link to a video that shows five games to play.
Admittedly, that's a solid bundle. The price tag of $199, however, is diabolical and distasteful.
Based on the photos of the clubs included in the set, they appear to be made of plastic, although the incredibly in-depth landing page where one can purchase the clubs never specifies what exactly the clubs are made of. The heads of the clubs certainly don't appear to be made of metal, which many kids' sets are.
You can't fault Horvat for creating a product for young kids looking to get into the game of golf, but doing so in the form of selling a $200 set as a guy worth millions doesn't exactly come across as 'giving back to the game.'
Grant Horvat celebrates with the trophy on the 17th hole green after winning the Creator Classic prior to THE PLAYERS Championship 2025 at TPC Sawgrass on March 12, 2025 in Ponte Vedra Beach, Florida. (Ben Jared/PGA TOUR)
In the 'Your Questions Answered' section of the description, one of the questions is "Why $199 when plastic sets are $25?" The answer provided doesn't address the materials, but instead notes that "because plastic sets are toys that break and teach nothing."
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In the answer to the question of "How is this different from plastic toy clubs?" the answer is still vague.
"Plastic clubs are toys — built to look like clubs, not work like them," the website reads. "Real contact, real balls, and real swings break them. The Lil' Legends clubs are real equipment sized for a toddler — built to hold up to a real swing and engineered with a teaching system inside. Plastic breaks. These don't."
When reached for comment about what material the Lil' Legends Starter Set clubs are made of, Performance Golf explained that the "clubs are real golf equipment, not plastic toy clubs or cut down adult clubs" and that "the clubs are built for real swing durability and use toddler-safe materials."
The clubs made out of an unknown material may not break, but your bank account will take on a bit of damage relative to competitors and their price points in the kids' golf equipment space.
