From being pressured into paying to having a credit card held, lawyers explain when aggressive sales practices may breach the law and what consumers can do
3-MIN READ3-MIN ListenJess MaPublished: 7:47pm, 20 Aug 2026From arrests linked to the Hong Kong operations of beauty chain Opatra London to a surge in online complaints against other skincare brands, high-pressure sales tactics remain widespread and continue to take a toll on consumers.
Why do such malpractices remain widespread despite the city’s Trade Descriptions Ordinance, which criminalises aggressive commercial practices that significantly impair a consumer’s freedom of choice?
The South China Morning Post spoke to legal experts about common hard-sell scenarios, how shoppers can protect themselves and where the legal line is drawn.
Lawyers say sales encounters without any physical contact can still amount to an offence, as courts could rule that a consumer’s freedom of choice was “significantly impaired” in such scenarios.
“The question is whether the conduct as a whole amounted to harassment, coercion or undue influence that significantly impaired the consumer’s freedom of choice and caused the consumer to make a purchase that he or she would not otherwise have made,” commercial lawyer Kenix Yuen Pui-kwan told the SCMP.
Lawyer Eric Chan Pak-ho said “undue influence” under the law means exploiting one’s position of power over the consumer to apply pressure, without needing to use or threaten physical force.
