Add The California Post on Google One of California’s most scenic roadways is turning to high-tech eyes to catch speeding drivers.
Malibu has installed speed cameras as part of its Pacific Coast Highway (PCH) Speed Safety System, which is nearing its completion.
The city called the safety system necessary because of the dozens of traffic deaths that have occurred along Malibu’s 21-mile portion of PCH since 2010. Police said speed is the primary factor in a majority of traffic collisions resulting in injury.
“Our goal is to improve safety for everyone who uses Pacific Coast Highway, whether they are driving, biking, walking, visiting, or commuting through Malibu,” Malibu Mayor Bruce Silverstein said in a press release.
“We have seen unimaginable tragedy on Pacific Coast Highway caused by excessive speeding, and we must do everything we can to prevent future loss of life. This program honors those we have lost, protects those who use this roadway today, and encourages safer driving behaviors that save lives,” he added.
The city won’t begin enforcement of its speed camera citations until late November after an education and warning phase from Aug. 18 to late September. Motorists who travel at 11 MPH above the speed limit after the cameras are officially implemented later this year will receive a citation.
Drivers have often criticized the technology as invasive and more about generating money than promoting safety.
Malibu emphasized that the cameras will not hold onto non-violation data and relevant violation information will be deleted within 60 days. Americans across the country have been incensed by Flock cameras’ invasive methods of holding onto the detailed data of motorists they capture.
The city can operate up to five automated speed enforcement camera systems with 10 cameras within Malibu city limits, they said.
The city of Malibu says the camera ultimately aims to encourage “safer driving behavior, reduce excessive speeding, and help prevent crashes, injuries, and fatalities.”
