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Add The New York Post on Google BÉIS has turned everyday luggage into a fashion statement — and Samsonite clearly sees big business in the pretty packaging.
Shay Mitchell’s BÉIS is getting a major vote of confidence from one of the biggest names in travel: Samsonite, which announced on Aug. 12 that it plans to acquire the celebrity-founded luggage and lifestyle brand in a $210 million deal.
Mitchell, 39, launched BÉIS in 2018, and what began as a small, stylish travel line has grown into a best-selling brand with a devoted following — making the acquisition a fitting next chapter for the “Pretty Little Liars” star’s “small but mighty” team.
Mitchell, who serves as BÉIS’ Chief Creative Officer, has long had a personal connection to the brand’s products. An avid traveler, she previously told PEOPLE that she sketched the idea for the now-famous Weekender Bag on a cocktail napkin.
View this post on Instagram Since then, BÉIS has expanded well beyond its original hero bag, adding sleek suitcases, practical travel accessories and even kids’ luggage inspired by Mitchell’s daughters, Atlas and Rome. The brand has also leaned into lifestyle and adventure, including a 2024 utility collection supporting the National Park Foundation.
So, what exactly made BÉIS worth $210 million to Samsonite? Its knack for making functional travel gear feel genuinely fun — and, yes, very pretty. From its polished suitcases to its cult-favorite Weekender, BÉIS has built a business around products that shoppers actually want to show off. And with Samsonite looking to expand its lifestyle portfolio and digital reach, the deal suggests those good-looking bags may have plenty more places to go.
Ahead, find the BÉIS bags so good, Samsonite wanted them to be apart of the family.
The Mini Weekender packs the same polished, travel-ready appeal as BÉIS’ larger bags into a more compact size. It’s a practical pick for short trips, overnight stays or anyone who prefers to keep their essentials close.
Not to mention, we reviewed and adore the Weekender.
With its sleek silhouette and smart interior, The Carry-On Roller makes a strong case for upgrading your airport style. It’s designed to keep travel essentials organized while fitting neatly into the overhead bin.
For longer getaways, The Large Check-In Roller offers plenty of room without sacrificing BÉIS’ signature look. Its spacious design makes it an easy choice when a carry-on simply won’t cut it.
The Ultimate Diaper Backpack brings BÉIS’ streamlined aesthetic to one of parenting’s most practical must-haves. Plenty of organization helps make it easier to stash diapers, bottles and other baby essentials while on the go.
Small but mighty, The Sport Sling keeps everyday necessities within easy reach without weighing you down. Wear it for errands, travel days or workouts when you want a hands-free option that still looks put-together.
The Dopp Kit gives toiletries a designated home, helping keep smaller travel essentials from getting lost in the shuffle. Its compact design makes it an easy addition to a suitcase or weekender.
The Expandable Backpack is built to give you extra room when you need it, making it especially handy for busy travel days. Use it as an everyday bag or expand its capacity when you have a little more to carry.
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