The new "Baywatch" series casting call drew scores of TV hopefuls in Marina del Rey, California on February 18, 2026. Jonathan Alcorn for CA Post When cameras roll on Fox’s “Baywatch” reboot this month, it’ll be that rare Hollywood production that’s actually filming in Hollywood.
The show will film in Venice Beach and at Fox Studios. (Even NBC’s short-lived “Suits:LA” filmed its pilot in Vancouver!)
If you’re an aspiring filmmaker trying to “make it in Hollywood,” you better have a ton of frequent flyer miles.
The Netflix logo on a building with the Hollywood sign visible on a distant hill. REUTERS The production exodus has received increased attention. Gov. Gavin Newsom signed a beefed-up tax credit program for California, which lagged behind states like Georgia and New York. (Don’t even mention Canada, the U.K. and Hungary.)
Now along with “Baywatch,” Netflix’s hit “The Night Agent” will move to LA for its fourth season, and films from Sony and Universal are also shooting in the state.
LA is trying to lessen its red tape: The Los Angeles City Council yesterday chose to adopt numerous proposals aimed at improving filmmaking conditions. As brought forth by Councilman Adrin Nazarian, they include measures to quicken soundstage certification, stronger enforcement of Mayor Bass’ 2025 executive order on filming, as well as motions for an independent audit of FilmLA, which handles LA’s permits, and free “microshoots” (which feature 10 or fewer people).
The tourism department will also be required to present an idea for a “Made in LA” branding campaign.
Then again, City Hall is famous for promising help and not following through. (When former Mayor James Hahn in 2004 put forth a similar plan, he admitted that the city had dropped the ball in the past.)
