The A-list secret to fresh-looking eyes in less pricey than you might think. Getty/Wire Image See more of our coverage in your search results.
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If you’re anything like us and battle under-eye bags and dark circles, the ultimate celeb-approved combo for depuffing and radiance is here: Beauty Pie’s Under Eye Brightening Duo.
The set includes the Eye Genius Under Eye Brightener, a color-correcting concealer that Paulina Porizkova uses to “get rid of” dark circles, as she once told Instagram followers. The brightener is paired with the Pure Ceramides Eye Serum, which has a near-perfect rating with shoppers.
It’s no wonder glam teams for stars like Dakota Johnson, Reese Witherspoon and Nicole Kidman reach for the line’s skin care and makeup for red carpet prep — but despite the A-list status, the duo is under $65.
BUY NOW $69.00 $64.17 The Pure Ceramides Eye Serum has a cooling rollerball applicator and soothes and shrinks puffy eyes with hydrating ingredients like glycerin, aloe vera and squalane. The products are made in Italy, fragrance-free and cruelty-free.
One fan wrote that it offers a “cooling, sensory experience” and works “immediately” to tighten skin.
The same person confesses they often spend $250 on an eye cream, but says the serum is different and can even be used over concealer for a mid-day refresh.
Newlywed makeup minimalist Paulina Porizkova swears by Beauty Pie’s Eye Genius Brightener. Jill.Greenberg/Instagram Likewise, the Eye Genius Under Eye Brightener can be used under concealer or instead of it. One shopper wrote that it’s “absolutely perfect for middle-aged skin,” as it doesn’t crease and look heavy or cakey, but instead imparts radiance and brightens as promised.
Beauty Pie’s founder is a skin care specialist who decided to create a line without the exorbitant markup that many brands have, thanks to a direct-to-consumer model.
This article was written by Erica Radol, Page Six Commerce Reporter. From identifying the top anti-aging skincare secrets the stars trust to dishing on the latest fashion collabs to finding a great deal on all of the above, Erica has a knack for reporting on – and even testing – Hollywood’s bestselling fashion and beauty products. Before joining Page Six in 2025, she wrote about entertainment, lifestyle and shopping trends for Us Weekly, The Daily Beast, Entertainment Tonight, Well+Good and Hearst.
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