Bella Hadid is the latest Alo campaign star. Alo See more of our coverage in your search results.
Add Page Six on Google Thanks to Alo, summer just got even hotter.
Bella Hadid stars in the brand’s sizzling new LA-inspired campaign, modeling best-selling styles like the Accolade Short.
While the full-length Accolade Sweatpant has appeared on everyone from Katie Holmes to Kylie Kelce, the abbreviated version is just as comfy — and comes in a whopping 20 color options.
Hadid rolled hers up for the wellness-inspired photo shoot, making her the latest star to embrace the teeny-tiny shorts trend taking over Hollywood.
The French terry style is designed for a relaxed, everyday fit. (Just ask the hundreds of five-star reviewers, who call them “really comfy” and “the best shorts ever.”)
Hadid styled hers with the buttery smooth Sheer Glow Bra and Elemental Full-Zip Jacket, both of which are also among the brand’s best-sellers.
The iconic catwalker also modeled two different legging-and-sports-bra sets: the Airbrush Better Together Bra and 7/8 Legging, and the Airlift Rebel Bra and 7/8 Legging.
The brand’s original Airlift Legging is a big celebrity hit; we’ve spotted the style on Hailey Bieber, Jennifer Lawrence and Kendall Jenner, to name but a few.
For Hadid, however, the Alo shoot meant more than just a tribute to the brand’s most popular pieces.
Hadid was born and raised in LA, where Alo is based. Alo “As I’ve gotten older, I’ve realized how important it is to create space for myself,” she said in a press release. “Whether that’s slowing down, moving my body, or just taking a moment to reconnect, those little rituals have become such a big part of how I take care of myself.”
“To me, that’s what wellness is all about, and it’s always been something I associate with Alo,” she added.
This article was written by Hannah Southwick, Commerce Associate Editor for Page Six. Hannah spies deals on actually affordable celebrity-worn styles, puts celebrities’ brands to the test and finds the beauty products that keep stars red carpet-ready. She consults stylists and industry pros — including celebs themselves — for firsthand product recommendations, trend predictions and more. In addition to writing for Page Six since 2020, her work has been featured in USA Today and Parade.
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