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Add The New York Post on Google Little Spoon may have just raised the bar on what parents should expect from infant formula companies.
The premium baby food brand, which serves everything from nutritious whole-food meals to teething snacks and stage-based starter foods, unveiled its Organic Whole Milk Infant Formula back in March.
Little Spoon has taken a meticulous approach to every step of the process, aiming to design an infant formula that not only meets regulatory standards but more closely reflects the composition of breast milk. And, in true Little Spoon fashion, the formula is already dual-certified EU and USDA organic and independently tested for quality, purity and safety.
A single can starts at $30, with options to save up to an additional 10% with a subscription. New customers can also take advantage of a free two-can trial while supplies last.
The foundation of Little Spoon’s formula is whole milk, sourced from grass-fed New Zealand cows. That choice was intentional; New Zealand’s cows graze up to three times longer and consume significantly more grass than typical cows in the U.S., and the land’s unique climate, clean conditions and nutrient-rich soil produce lush pastures that help them thrive.
The whole milk provides a solid foundation, including milk fat globule membrane (MFGM) components, that allows for fewer added oils to achieve a fatty acid profile that is closer to breast milk.
Little Spoon adds all five nucleotides that are naturally present in breast milk. Nucleotides, the building blocks of DNA and RNA, help support infant growth and development. Cow’s milk contains lower levels of these compounds than human milk, so some formula-fed infants are missing out on these key nutrients.
The formula also includes prebiotic fiber to support infants’ gut microbiome, which in turn helps to support the immune system.
Little Spoon also incorporates DHA and ARA at levels consistent with breast milk averages, as well as L-Carnitine, an amino acid that helps the body convert fat into cellular energy. L-Carnitine is mandatory in EU infant formula standards, yet it’s still missing from many US formulas.
The result is a formula built to contain key building blocks found in breast milk.
Little Spoon The brand’s formula is already free from corn syrup, synthetic colors and other unnecessary additives. But the company is also working to raise the safety standards across the board.
Little Spoon is the first formula company to publicly define its own detailed safety standards beyond FDA requirements and share batch-level testing results by lot code so you can see the actual test results for the can of formula you purchased. Its formula is tested for more than 552 contaminants, including heavy metals, pathogens, spore-forming bacteria and other potential contaminants.
“We chose to go above and beyond regulatory requirements and industry standards by publicly disclosing our testing thresholds and sharing batch-level results,” Ben Lewis, Co-Founder and CEO of Little Spoon, explained in a March press release.
All batches are tested, and the company has a zero-tolerance release policy, meaning any batch that does not meet its standards is rejected.
“Parents shouldn’t have to take safety claims at face value, and we’re proud to make our standards visible, not just stated,” Lewis emphasized.
Beyond developing a clean, high-quality formula, Little Spoon is setting a new standard for transparency, helping provide parents the peace of mind they need when choosing the best way to feed their little ones.
This article was written by Miska Salemann, New York Post Commerce Writer/Reporter. As a health-forward member of Gen Z, Miska seeks out experts to weigh in on the benefits, safety and designs of both trending and tried-and-true fitness equipment, workout clothing, dietary supplements and more. Taking matters into her own hands, Miska intrepidly tests wellness products, ranging from Bryan Johnson’s Blueprint Longevity Mix to the viral Oura Ring to Jennifer Aniston’s favorite workout platform – often with her adorable toddler by her side. Before joining The Post, Miska covered lifestyle and consumer topics for the U.S. Sun and The Cannon Beach Gazette.
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