Soho House is debuting in Venice Beach next summer. Soho House It’s been 11 months since NeueHouse — the exclusive members-only co-working and social spot where memberships cost thousands — closed its Venice Beach outpost on Market Street when it abruptly shut all its locations in Chapter 7 bankruptcy.
Now Soho House is moving in, Page Six Hollywood has exclusively learned.
Not a single tear was shed when NeueHouse left among Venice’s dwindling pool of old-school artists and misfits — who have begrudgingly watched as the once counter-culture community has become a magnet for the Broligarchy. But news broke late Wednesday that the global hospitality group Soho House is launching its own private club in Venice Beach.
Page Six Hollywood has learned that Soho House plans to take over the exact same 23,000-square-foot Venice Beach building that NeueHouse occupied before it went under.
Soho House did not comment, but posted a brief rundown of its Venice plans on its site — including that the new spot will cost $6,000 per year and offer its first “Health Club Cafe.”
The place will also include a communal 50-person “contrast suite” with a hammam, sauna and cold plunges, as well as a cryotherapy and ice bath room, and “multiple spaces for members to eat and drink, connect, unwind, and recover.”
The new Soho House Venice Beach will open in summer 2027, two blocks from the beach as the fifth Soho House outpost in LA.
One longtime Soho House member was less than enthused about the news of yet another LA-based location, feeling like the brand was being diluted.
“Honestly, it’s starting to feel like the Bonvoy and that’s not what I signed up for,” said this source, referring to the Marriott loyalty program.
But local real estate titan Tami Pardee was bullish when P6H contacted her.
“It’s going to be such a different vibe from the NeueHouse, and I think it’s a brilliant move on their part,” said Pardee. “It’s going to be a totally different thing and it can service not only Venice but also Mar Vista, Marina Del Rey and Playa Vista as well. I really think it’s the missing piece,” she said.
Soho House launched its once hopping flagship West Hollywood location in 2010, followed by Little Beach House in Malibu, Soho Warehouse in DTLA and Soho House Holloway.
But since it started the club trend, competition among LA private clubs has sharply increased with the arrival of Sunset Tower hotelier Jeff Klein‘s San Vicente Bungalows in 2018 in West Hollywood and subsequent expansion to Santa Monica, plus the additions of the Bird Streets Club and the upcoming Aman.
Page Six Hollywood reported last year that Soho House was culling hundreds of members across its most popular spots — including its Hollywood and NYC locations — who “no longer mirror the club’s creative profile.” The move to edgy and upscale Venice would seemingly up the club’s cred.
Billionaire Yucaipa founder and Soho House’s largest shareholder Ron Burkle closed a deal for Soho House to go private again this year, as part of a $2.7B buyout with backers including Ashton Kutcher, ending a four-year NYSE run.
