Growth has slowed in the market for yoga workout gear as Chinese consumers pivot to other brands and activities
2-MIN READ2-MINZhu Wenqianin BeijingPublished: 11:00am, 18 Jul 2026China’s yoga apparel market is grappling with fierce competition and slowing growth amid sluggish domestic consumption, as middle-class shoppers diversify their activities, according to analysts.
Lululemon’s same-store sales growth at sampled Chinese shopping malls dropped 4 per cent year on year in May, compared with a 3 per cent decline in April and a 6 per cent fall in the first quarter, according to data from Shanghai-based consulting firm Meritco Services.
“Competition in the yoga apparel segment has intensified,” said Sammi Xu, Deutsche Bank’s head of China consumer discretionary research.
