Add The New York Post on Google Charlie Woods and Kai Trump are atop the list of high school golf NIL Valuation.
Woods, the son of Tiger Woods, will head to Florida State in 2027 with a valuation of $3 million, tops in the country, per GolfNIL, while the eldest granddaughter of President Donald Trump bring the No. 2 total of $2.25 million to the University of Miami next season.
Golf NIL valuation is calculated with several data points and a number of factors, including performance, influence, and exposure.
Charlie Woods watches his tee shot during the 109th Florida Amateur Championship at The Club at Admiral’s Cove on June 11, 2026 in Jupiter, Florida. USA TODAY Network via Reuters Connect The calculation values both on-course results and off-course presence, which is why Woods remains at the top of the list despite his struggles on the course.
He has only managed one top-25 finish this year in his seven events played, when he tied for 19th at the Junior Orange Bowl International in January.
In May, he did not defend his Team TaylorMade Invitational title.
Woods, who has 164,000 social media followers, has the highest NIL valuation recorded since the introduction of the system in 2024, and signed with Players Group Management for NIL representation.
Trump has already amassed a sizable social media following (9.2 million) depicting her golf journey and family life. She’s often seen with her grandfather at events.
Kai Trump tees off on the second hole during the second round of The ANNIKA golf tournament at Pelican Golf Club. IMAGN IMAGES via Reuters Connect Before her college career has even commenced, she has secured multiple brand deals, including with Accelerator Active Energy and TaylorMade, and launched her own clothing brand, KT Clothing.
Since the introduction of NIL, the market has exploded, especially for those with name recognition like Woods and Trump.
Bronny James had an NIL valuation of approximately $5.9 million in 2024, while Arch Manning’s was at $5.4 million.
