West End

West end was a pseudonym of Eddie Gordon (born Edmund Richard Gordon; 9 February 1959 in Biggin Hill, Farnborough, Kent) who is an English music journalist, producer, DJ and music business personality. Late 1992 Gordon was invited into the world-famous recording studios known as The Hit Factory by Pete Waterman and together they produced the UK Single No. 3 hit record, West End feat. Sybil, The Love I Lost for Sanctuary Records. The song also stayed at No. 1 in the UK Club Charts for 4 weeks. Eddie's imprint for PWL, Sanctuary Records, also enjoyed No. 1 UK Club Chart positions with Wag Ya Tail – Xpand Ya Mind, Key West – Looks Like I'm in Love Again and Club Z – I Wanna Be Someone.