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As movie theaters have looked to navigate the era of streaming, they've turned to souvenir popcorn buckets as a way to get people to spend extra coin.
Now, we've got a look at what has to be one of the most ridiculous ones we've ever seen, which is saying something, and it's a special popcorn Trojan horse for the upcoming Christopher Nolan movie, "The Odyssey."
Because nothing says prestigious film based on one of the greatest epic poems of all time more than a plastic horse with a crotch full of popcorn.
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Whoa, whoa, whoa... they want people to eat out of that thing in public?!
I do like the symbolism of the Trojan horse in a movie theater, though. We've all Trojan horsed a Coke Zero and a pack of Lemonheads into a theater.
But this is the thing I don't get about these popcorn buckets: Yes, they look neat and make cool souvenirs, but these "popcorn buckets" are rarely, if ever, actually good for eating popcorn out of.
Christopher Nolan's 'The Odyssey' is a movie based on a very long poem you had to read in high school, and it just dropped one unwieldy popcorn vessel. (Photo by Ethan Miller/Getty Images)
I mean, imagine sitting down to catch this movie, only to have a guy sit down next to you with a plastic Trojan horse cradled in his arm. Then, he drops open the secret popcorn hatch in the horse's nether region, then starts digging in.
It would make you want to go home and wait a month for the movie to hit streaming.
Now, while I tried (and failed) to get my hands on one of the crash helmet popcorn buckets for last year's "F1," I find it wild that people are paying for a movie ticket, buying exorbitantly priced snacks, then saying, "Actually, you know what? Throw in one of those 'Scary Movie' wazzup?! phones."
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So, maybe we need to start doing some retroactive popcorn buckets, because I think this all started with "Dune's" sandworm popcorn buckets.
Some Coliseum popcorn bucket for 'Gladiator II.' At least the Romans were thinking ahead and designed something that would one day become a practical popcorn bucket. (Photo by Greg Doherty/Getty Images for Paramount Pictures)
Maybe they could put out a "Pulp Fiction" briefcase full of popcorn (you just can't open it during the movie because the light is distracting).
I wouldn't mind kicking back to watch a flick while snacking out of a Rosebud from "Citizen Kane" popcorn bucket.
But the No. 1 retroactive popcorn bucket that we all need?
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That way we can finally learn what's in the box, and it turns out it's hot, buttery popcorn.
...just kidding, it was definitely the wife's head.